Classical Style vs. the Renaissance

Classical Style vs.. The Renaissance One of the most influential artistic styles in western culture is the Classical Style. This term describes the art and architecture produced in Ancient Greece between the late sixth and early fourth centuries B. C. E. The harmonious order that governs almost all the aspects of Ancient Greek Civilization, including politics and philosophy, was the basis of this rich artistic period which has always had a strong influence on Western culture. Nevertheless, there have been some periods in history where the Classical influences were more prevalent.This influence could not be more evident than in the Renaissance, which refers to the rebirth of the Classical Style. The Renaissance which spread through Europe started in Italy around 1300 C. E. And lasted though the seventeenth century. In this period, the artisans did not Just copy the Greeks but also revived their principles of harmony, order, proportion, and realism. In this paper, I'm going to exam one sculpture and one building from each of these two periods to identify the similarities and differences between them.Hermes with the young Dionysus by Parallaxes vs.. David by Michelangelo Hermes with the nuns Dionysus was made by Parallaxes around 340 B. C. E. This marble statue represents Hermes, which was the messenger of the Greek Gods, holding the young Dionysus (Cambric). This freestanding Greek statue was made during the Golden Age of the Classical Style, and it features the key characteristics of this period (realism, harmony, and proportion). Hermes appears nude leaning against a tree trunk draped with material which is wrapped around his arm.He is leaning in a relaxed pose with most of his body positioned on the left side of the artwork. Parallaxes balances the overall composition by putting the young Dionysus on Hermes' arm which connects the figure to the supporting tree trunk on the right side. Like other sculptures from this period, Hermes with the young Dionysus is ve ry realistic. According to Gloria Firer, author of the book The Humanistic Tradition â€Å"the male nude of the High Classical Age seems to fulfill Aristotle idea of excellences as the exercise of human will dominated by reason†.Hermes' idealized body is perfectly symmetrical, and it absolutely fits into the Greek canon (set of rules for determining physical proportion). In addition, the almost tactile texture of the smooth marble exposes Hermes' well developed muscles and bones which seem to be alive and moving under his soft smooth skin. His facial features are symmetrical and proportionate, and his expression is relaxed while smiling as he looks upon the baby Dionysus. In this statue, Parallaxes reflects the Greek ideal of beauty.The realism and perfection of the Greek statues of the Classical period were the inspiration for sculpture of the Italian Renaissance. Michelangelo created David between 1501 and 1504. The work is a representation of the young shepherd who slays t he giant Goliath with his meager sling and who eater goes on to become the king of Israel (Firer). Like Hermes with the young Dionysus, David is a freestanding, statue of a nude male, created at the peak of its period, the Renaissance. Michelangelo created this sculpture in the early sixteen century, which is consider the high Renaissance.Similarly to Parallaxes' statue, David is very realistic, and the smooth marble shows the perfectly developed muscular structure beneath the skin. However, unlike Hermes, Davit's posture is not relaxed but rigid with his muscles tense and veins protruding from the surface. He appears leer and focused on his opponent, awaiting some action that is about to happen. In addition, while Hermes' scale and proportion are realistic, Davit's is oversized standing 14 Ft. 5 in. High, and his head hands, and feet are oversized and not proportionate to the rest of his body. Michelangelo deliberately violated classical proportions by making the head and hands of his figure to large for his trunk. The body of the fearless adolescent is tense and brooding, powerful rather than graceful† says Firer. Although both sculptures share common characteristics, David is different room Hermes in that Parallaxes' creation is Just a celebration of beauty and perfection while Michelangelo creates beauty and also enhances human accomplishment. Parthenon vs.. Saint Pewter's Basilica The Parthenon (448-432 B. C. E. ) is a Classical Greek temple that was designed by architects Stations and Calibrates.It is located in Athens, Greece, and it crowns the high plateau called the Acropolis. The temple is dedicated to the city's main Goddesses, Athena, and it is surrounded by other smaller temples (Firer). Like most of the buildings from this period, the architects used the post-and-lintel system, and hey did not use mortar. The Parthenon floor plan is rectangular and very simple. It only has two rooms surrounded by a colonnaded walkway. The order used for the columns is Doric, which has no base, and its capital is a simple cushion.The Greek principles of perfection such as order, harmony, and symmetry govern the whole construction. The ideal and concern with perfection of order and balance caused the architects to use wider columns on the corners of the structure to offset the visual reduction of their size due to the bright light of the sky behind them according to Firer. In addition, the Parathion's pediment was decorated symmetrically and balanced with relief carvings of the Greek Gods featuring the king of the gods, Zeus, directly in the center.Similar to the revival of the classical style in Renaissance sculpture, the principles of the Classical Greek architecture were the inspiration for building during the Renaissance. Saint Pewter's Basilica (1506-1612 C. E. ) is a catholic church constructed during the high Renaissance. Ten architects worked on its construction including Donate Aberrant, who started the project, and Michelangel o, who designed of the dome (The World Book Encyclopedia). Similarly to the Parthenon, it is intended for worshiping and is located in the middle of a religious area, Vatican City.It is dedicated to Saint Peter who is considered the fist pope of the Christian Church and whose remains lay beneath the building. Saint Pewter's Basilica has also some decorative features that resemble the Greek temple. The columns in the fade are inspired by the Classical Style although they are a different order, Corinthian, and above the columns there is a pediment. Crowning the fade are thirteen statues upon the balustrade, which although are not exactly the same, they mimic the ones in the Parthenon.The figure in the center is Jesus, king of heaven, and the rest are Saint John the Baptist and eleven apostles. The major differences between the two temples are the construction methods. Saint Pewter's Basilica uses mortar, and it has stone arches inside supporting the ceiling, which are construction tec hniques developed by the Romans. The floor plan is a Latin cross that is inspired by the medieval cathedrals. In addition, the building is crowned with a huge dome, which is an architectural feature and innovation from the Renaissance.Although the Renaissance architecture is more complex than the Classical, the architects included key classically styled features in their designs and the Classical ideal of proportion and order in their construction. After examining the sculpture and architecture from these two periods, it is clear that they have a direct relationship to each other. The renaissance borrowed the Classical principles of order, harmony, and proportion from the Greeks. This is clear in the comparison of the two statues. In the case of the architecture, the Renaissance took the Classical elements, but they utilized more advanced techniques.Although the Renaissance was a brilliant period in which innovation and creativity was rich, the use of the Classical examples and the honoring of them clearly confirm their timeless and lasting influence. Works Cited Firer, Gloria. The Humanistic Tradition Volume l. 5th edition. Upper Saddle River, NJ: Pearson-Prentice Hall, 2005. Print. Cambric, E. H. The Story of Art. 15th edition. All Saints Street, London: Phaeton Press Limited, 1999. Print The World Book Encyclopedia. Merchandise Mart Plaza, Chicago: Field Enterprises Educational Corporation. 1962. Print.

Economic, Political, and Social Factors Related to Aids in Africa

Without a single doubt, one can say politics has been the main driving forces in the spread of this disease. Once the â€Å"triple cocktail† was discovered by doctors, it managed to signal an era in which AIDS was no longer a fatal disease. Nevertheless, the high costs of this drug meant that it was unaffordable to patients from the undeveloped countries where stigma and desperation flourished. Additionally, patients in developed countries such as America were incapable of being introduced to this remedy if they were incompetent in affording health care.Patients felt defeated, restless, isolated, and accepted that there is a social disorder accommodated with this disease. There was a political conflict in subordinating the expenses of this medicine in countries such as Brazil where health care is guaranteed for all its citizens. South African government further encountered a tragic failure in battling with this epidemic that was overwhelming its country. President Mbeki came i nto power with an unconventional message and promised solutions for AIDS.When Mbeki was leading a nation with more infections than any country in the world, he affirmed throughout his speech that HIV is not the causation of AIDS but an environmental or social condition such as poverty, and banned the cocktail claiming it was toxic for the population. Hence, the fundamental proposition that arose was if HIV doesn’t cause AIDS, then how would anti-HIV drugs lead to such dramatic improvement in one’s well-being and how does AIDS get passed on to a child from a mother who is infected with HIV.This evidently proved that denial and neglect in African government for covering the cost burden of these drugs in order to save the lives of its citizens. Indubitably there is a monumental controversy regarding the funding for AIDS drugs globally. If our mission is to reach equity and justice in our society, we must ensure funding for AIDS drugs and also ensure practical preventative factors are provided for all our citizens regardless of their socioeconomic status.

U.S history Response Paper Essay Example | Topics and Well Written Essays - 500 words

U.S history Response Paper - Essay Example Historically speaking, Britain had vast areas of America under its control in the 1760s. These areas served extensively to increase the wealth of the island and helped it regain some of the assets which it had lost during the wars with other European powers at the time. However, Britain overplayed its hand when it wished to have exclusive trading rights with the colonies and though that whatever was good for the empire was good for the colonies (Wikipedia, 2006). Much like a line of thought today that suggests that whatever is good for the rich is good for America. Up to the mid 1760s, many people in America considered King George to be a father figure for the colonists but the British parliament continued to enact laws which were nothing less than economic sanctions. The Sugar Act and the Currency Act are just two examples of this behavior and such acts not only made the colonists more wary of the government, they also encourage actions against the writ of the government (Marston, 2002). Common sense dictates that if a law is being ignored by everyone in sight, it should not remain a law because such conditions only lead to the lessening of the value of the law. The British government tried to enforce the law and failed, thereafter many of the laws were repealed but the damage had been done by then. The cause of the patriots had been set in motion by the British themselves since the patriots did nothing more than to react to whatever situation was presented to them. On the other hand, the Loyalists were willing to come to terms with the British government since the British offered a lot of things besides taxation. Many of the colonies were still young and depended on the strength of the empire to help them stabilize and tame the land (Gorn et. al., 2004). Of course the third option of remaining neutral was also available during the initial stages of

Module Title- Online Journalism Essay Example | Topics and Well Written Essays - 2000 words

Module Title- Online Journalism - Essay Example 1996; Al Jazeera Sports, a popular Arabic-language sports channel launched in 2003; Al Jazeera Mobasher, also known as Al Jazeera Live, a live politics and public interest channel which broadcasts conferences in real time without editing or commentary, launched in 2005; Al Jazeera Childrens Channel, also known as JCC, a childrens interest channel launched in 2005; Al Jazeera English, a global English-language 24-hour news channel launched in 2006; and Al Jazeera Documentary Channel, an Arabic language documentary channel launched in 2007 (Wiki-Al Jazeera, 2008). Al Jazeera English is the 24-hour English-language news and current affairs channel of the Al Jazeera media group. It is the first global English language news channel that is headquartered in the Middle East, which the group believes is a unique position that will shape its destiny of becoming the English-language channel of reference for Middle Eastern events. With reference to Al Jazeera Arabic, its mother company and the historically significant broadcast of Osama bin Laden’s statements after September 11, 2001, Al Jazeera English aims to give voice to untold stories, promote debate, and challenge established perceptions. (Corp Profile, 2008). The internet website of Al Jazeera English is located at http://english.aljazeera.net/. This paper critically reviews the Al Jazeera English website in terms of content, design, functionality and navigation, as well as proposes technical and journalistic improvements to the site and its contents. Like most news websites, Al Jazeera English presents its headline news on its front page. But being an Islam-oriented site, the headline news consists of Islamic country/people-related news items. Also on the front page are quick links to world news; sports; programmes; focus features, analysis and comments; Al Jazeera English TV schedule; and featured videos. The front page also contains quick links to jobs with Al Jazeera, emails related to published articles, a

McDonalds Essay Example | Topics and Well Written Essays - 1000 words

McDonalds - Essay Example People started being more dynamic, always on the road, changing customer taste and complex menus affected McDonalds’ ability to consistently deliver quality, service and value. Customers had to wait longer for special orders and they could notice changes in the standard originally set by McDonald. In response to these challenges, McDonald designed and implemented its new just-in-time kitchen system named ‘Made-for-You’. This kitchen is technically an overhaul of its previous kitchen designed to improve food quality, allows more menu items to be easily introduced and provide superior customer service. ‘Made-for-you’ mean whatever the customers have ordered is made just for them after they have ordered it. Nothing is prepared before the customer arrives. However, some components are prepared in advance. Its new system is based on five major criteria to succeed. First is service, which would take ninety seconds or less from ordering to delivery. Quality, which is second, is achieved by meeting high customer standards and food safety requirements. Third is food preparation, which should be easier to do right than wrong. Fourth are people. There should be increased job satisfaction, and finally profitability by reducing cost yet increasing customer satisfaction. New technology and extensive market research helped McDonalds developed a kitchen system that encompasses all of these operational and customer requirements. The company spent number of years exploring cooking technology, and holding technology where a component should be prepared in advance and kept in warming environment where it holds its temperature and moisture. McDonald’s ‘made-for-you’ kitchen system enables faster service to the customer. For example, when a customer places an order for a hamburger, it will show up on a screen and that would signal the crew to take a ban, put it through a special toaster up to 150 degree in eleven seconds. At that point, in time, the product is put on a rap various items added and finally meat is added from a special meat holding cabinet, and the product is rapped and presented to the customer. McDonald’s heated cabinet, called universal cabinet, was specifically designed for the made-for-you system. It enables them to handle all meat products for all of its sandwiches at temperatures that will be very much as if they have just come off the grills. In its new system, it also had a rapid speed toaster, which toast bans in only eleven seconds compared to twenty four seconds in the previous system. When an order is made, it is relayed to the kitchen and appears on the kitchen video monitor that is visible to the whole crew. Prior to the order, its computer system monitors customers’ traffic all the time in attempt to determine the flow orders. Computer can then detect times when business would increase and the types of food items ordered during these times. The computer then genera tes orders for the best selling items creating a buffer of items that are ordered in quick times this helps employees get a head during a rush. The computer also monitors employees output. Personal Opinion Changes in customers tastes and behaviors did bring challenges that initiated research carried out by McDonalds. These challenges might have brought negative impact to the business for sometime but in the end, it was an opportunity to conquer the world with new technologies. Several years of service gave it an edge over its competitors and through that it was

The philosophical position of positivism and its role int he Essay

The philosophical position of positivism and its role int he management knowledge creation process - Essay Example As described by Johnson and Duberley ( 2000) Rene Descartes, the 17th century French mathematician and philosopher was the major mover behind the idea of positivism as a concept in philosophy. It was Descartes who first brought in ideas such as using systematic skepticism as a basis for justification in a rational way that was both valid and which could be used to verify available knowledge. This whole concept is described as ‘Cartesian Dualism’.when any attempt is being made to understand nature and events. Another major influence on positivism was the Englishman John Locke ( 1632-1704) who in 1690 , as quoted by Johnson and Duberley ( 2000, page 15) put forward the argument that :- Human beliefs about the external world only became valid when they have survived the test of experience. Galileo and Bacon and later , another philosophic Frenchman, Auguste Comte ( 1798- 1857) ( Stanford Encyclopedia of Philosophy 2007) would have further argued that exacting scientific met hods are the only true ,appropriate, justifiable and legitimate ways in which to accurately determine the facts when it comes to interactions and events and to the understanding of various phenomena. The epistemology of positivism places the focus upon both external internal validity, and upon objectivity as well as reliability (Thorpe and Holt, 2008) There must also be the ability to replicate because of the stress upon the use of scientific research methods and the use of evidence which is empirical. It promotes rigour (Shrivastava, 1994) in delineating the different causes and effects in a systematic way (Donaldson, 2008) and is about the actuality of scientific truth and facts which as verifiable. This has implications when it comes to knowledge creation such as the need to develop laws and theories and ways of testing the authenticity or otherwise of existing methods and theories. Donaldson (2008) argued for functionalism and positivism and pointed out that the way in which an organisation is structured is decided by the totally of the environment in which the organization operates, that is its size, and the products and services it provides, the contingencies. Contingency theory with regard to knowledge production is described by Thorpe and Holt , ( page 59, 2008).† most effective organizational characteristics are those that fit the contingency variables.† They describe structural contingency theory as being studied most often using positivistic methodology. In 2008 Donaldson stated that the ‘determinist picture’ can be comprehended using positivist methods. Although non deterministic factors do affects situations , these leave a gap in knowledge which must be addressed using critical realism. This method maintains that the use of methods which are truly scientific are an attempt to discover truth, but that nothing can be really known absolutely because of the fallibility of both researchers and their tools. Therefore say Thorpe and Holt ( 2008, page 182`) â€Å"Science must  critically evaluate and test its knowledge claims to determine their truth content.†   Interpretivism as a substitute for post positivism In contrast to positivism, the theory of interpretivism states according to Williams ( 2001 cited in Clarke, 2009, p29) that â€Å"there are distinct ‘ways of knowing’ between which there is no way of according common standards.† Interpretivism, sometimes referred to as the hermeneutics approach (Thorpe and Holt, 2008) is about ontology i.e. the metaphysics of nature, as opposed to epistemology i.e. the nature of knowledge. Interpretivism implies no separation between the subject and its researcher. It is a way of enabling researchers to make use of qualitative methods. They use such things as case studies, ethnography and phenomenology. They interpret their situations and behaviour, while at the same time allowing interaction with participants. . Such qualitative meth od

Background research on Center of Residence life Essay

Background research on Center of Residence life - Essay Example Center for Residence Life also organizes activities that are directly related to developing the surrounding environment and community near the campus. The number of staff working in the Center for Residence life is quite large and includes full time and part time staff members (Crawford, 2011). The main competitors of the Center for Residence life include community service centers and also other student activity programs within the campus. This is because as the center struggles to gather a loyal customer base, the students have a variety of activities to choose from and may not necessarily take part in the activities of the Center for Residence life (Crawford, 2011). Outside community activities also appeal to a huge number of students who are looking for fun and do not necessarily wish to be involved in community development. Also, clubs and societies reduce the number of students that het involved in Center for Residence life plans and activities. Participants in other clubs and societies find their participation time consuming and thus they cannot juggle handling another activity such as those organized by the Center for Residence life. (Crawford, 2011) The company’s customers mostly consist of students within the campus. This is so because the company was started in the campus and hence has a huge customer base from the campus. These students have either enrolled in the campus or are part of the campus alumni. Other customers for the company include students from other campuses (Crawford, 2011). This is in an effort to promote cross-campus interactions and build healthy relationship networks amongst students in campus. Community members around the campus are also part of the customers that that the company boasts of. This is due to the fact that the activities of the Center for Residence life are considerate of community development activities and thus involve the public in some of its

Reforming global governance Essay Example | Topics and Well Written Essays - 4000 words

Reforming global governance - Essay Example There were also found substantial evidence that the provisions of the TRIPs Agreement were unscrupulously invoked to advance the interests of transnational pharmaceuticals over the poor and sick patients who do not have access to essential life-saving medications. It has been uncovered that despite the flaws and partisanship of the GATS and its erstwhile predecessor Multilateral Agreement on Investment, in favor of rich nations and transnational corporations, WTO zealously worked in vain for their implementation. Heated debates during the Seattle Millennium Round confirmed considerable inefficiency of the part of the WTO to dispense its duties for global governance of trade. In all the areas considered in this paper, WTO flaunted its corporate agenda in the guise of free trade. The World Trade Organization (WTO) is the lone international organization which takes charge of trade policies between and among nations. Its headquarters is located in Geneva, Switzerland. The aim of the global body is to assist manufacturers and traders of goods and services in their business. Created in the year 1995 by the Uruguay Round of negotiations from 1986 – 1994, WTO now consists of 153 member countries. It main functions include: (1) administration of WTO trade agreements; (2) provision of a forum for trade-related negotiations; (3) handling of trade dispute; (4) monitoring of trade policies; provision of technical assistance and training for developing countries; and (4) cooperation with other international organizations. The WTO budget for the year 2009 is 189 million Swiss francs. It present director-general is Pascal Lamy (â€Å"What is†, 2008). The WTOs founding and guiding principles remain the pursuit of open borders, the guarantee of most-favored-nation principle and non-discriminatory treatment by and among members, and a commitment to transparency in the conduct of its activities. The opening of

Nursing Theory - Transcultural Nursing Assignment

Nursing Theory - Transcultural Nursing - Assignment Example The research presents that it is more of a surface view of nursing without the practical application, the periscope view. Nursing practice is the fine tuning of all that has been studied and theorized into a microscopic view and applied to the reality of patient care. All three aspects of nursing are equally important and must continually be refined and researched to provide best practices for all patients everywhere. As the essay stresses there are three basic approaches to nursing theory which each describe the scope of nursing theory. Nursing knowledge is very similar to looking through a telescope; there are many conceptual theories which provide insight, however lack the empirical testing to prove them. Nursing as a discipline is considered a mid-range theory in that it somewhat bridges the gap between the grand theories and the actual nursing practice; much as looking through a periscope would provide a view for the world around us. Nursing as a professional practice gives the most in-depth view of all, providing practical solutions and information to help direct nursing interventions and outcomes, much like looking through a microscope. There are four basic paradigms that comprise a nursing theory: the person, the environment, the health, and the nursing. Each of these has associated with it various concepts, assumptions, and definitions. The view through the telescope takes the big picture , the Grand theory, and researches the concepts and constructs. This produces a proposition that connects the theory to knowledge gained, providing a surface view of the potential for nursing application. This proposition leads to a conceptual model which further defines and refines the practical application of this theory to give a microscopic view of the theory in action. (Current Nursing, 2011) The entire concept of nursing theory works as a circular phenomenon. Grand theories are postulated to improve nursing practice. It is for this reason that nursing research is ongoing to provide the knowledge and insight to help direct practice and effect outcomes. They predict and explain information that is crucial to outcomes that maximize potential for quality nursing care and cost effectiveness. They also help assess and improved practice by providing criteria for measuring outcomes and rationales for nursing practice. This research yields information, conclusions and recommendations f or practical nursing applications. (Life Nurses, 2009) Nursing knowledge is the bridge between the theory and practical applications of nursing. It is an area of common ground that helps give definition to the profession as distinguishing it from other professions. It provides the answer to â€Å"why† nurses perform certain actions, as well as â€Å"how† they do them. It allows nurses to question practices and redefine care to act based on criteria and rationale that have a sound base in nursing research. Nursing knowledge gives nurses

Professional and Managerial Ethics Caselet Essay Example for Free

Professional and Managerial Ethics Caselet Essay Limaha Inc. is a world-renowned toilet manufacturer founded in 1967. Limaha led the innovation of advanced bathroom utilities and mainly caters to First Class airports and 5-star hotels. The recent Asian economy boom has led to increased demands of Limaha toilet bowls for the business expansion of their loyal clients. In response, the company has decided call for this unprecedented increase in production that must be met as soon as possible.Jenny Panaguiton, the purchasing manager of Limaha’s main office, was tasked to choose a supplier of premium porcelain to be used in the production of their patented No Pressure toilet bowls. This production will include a big production contract with a new posh hotel in the country’s capital whose construction is about to end with the installation of their bathroom fixtures. After careful analysis from 20 suppliers by the purchasing department, Jenny was presented and left to decide between two suppliers: O Mang China and Teddy B. Solutions. O Mang China offered superior porcelain at a high price. This price along with other costs necessary to deliver the porcelain to the production plants was estimated to exceed the company’s budget. Although Limaha can choose to go ahead and allocate more capital for this transaction, it could result to lower company profits if the previously agreed sales price of No Pressure toilet bowls is not increased. If Limaha decides to charge a higher price on their new product, there is a high possibility that the hotel client would back out from the contract and change to another toilet manufacturer for confirmed business ventures next year. Teddy B. Solutions, on the other hand, offered a lower price for the porcelain materials which is well within the company’s budget. Christopher Barrido, the company’s Vice President for Production even greatly encouraged Jenny on choosing Teddy B, as the really low price of the porcelain would bring significant favorable variances in their division’s costs. Not only would their division have a pretty image in front of the Board, there would even be a possible salary increase. He even promised Jenny of a bright future in the company if she makes the right decision. Jenny, however, doubts their VP’s motives, as Christopher would not normally recommend any supplier and would just leave the Purchasing Department on their decisions. She thinks Christopher’s actions have something to do with the generous gifts Christopher has been receiving recently from his long-time friend and classmate, Teddy B. Teddy B’s proposal is highly attractive when just considering the company’s profits. However, the production team who reviewed the samples from Teddy B showed results that were a far cry from O Mang’s porcelain. Materials from Teddy B produced inferior quality toilet bowls. The production team voiced out their concerns through Pie Bread, the production manager. Pie greatly discouraged the use of Teddy B materials to Christopher Barrido, arguing that the use of such materials would greatly affect their quality, and the name of Limaha Inc. could be tarnished through this. They were also very concerned that the hotel might withdraw previous arrangements with Limaha because of the fact that these inferior toilet bowls were simply not appropriate for the posh hotel. Christopher just won’t have any of Pie’s arguments. He argued that the employees under her department were only exaggerating about the quality of the samples. Teddy B has long been in the business of supplying porcelain, so he argued that the problem is not on the materials, but on the workers handling the production who are not being efficient enough to produce at the expected quality. Pie and Christopher’s debate had been long, and word travelled that Pie was even threatened of demotion if results with the Teddy B samples still would not improve. Needless to say, people from production are now pointing daggers to the purchasing department, as their decisions could cause them their jobs. And so Jenny tried to negotiate the price offer of O Mang China and asked for any other possible alternatives their company could have. Its owner, Osmong, however presented her a very outrageous offer. Osmong is her former lover from a very bad and traumatic relationship.  Osmong, feeling bitter, is still deeply in love with Jenny even after she broke up with him six months ago for a number of undisclosed reasons. Since the breakup, Jenny has vowed to never reconcile with this man again. In a desperate attempt to get Jenny back, Osmong offered to significantly reduce their price to go lower than that of Teddy B, if and only if, she agrees to go back together with him again. This new price would mean that there would be no need for a price increase on the No Pressure toilet bowl, and they could even attract more potential long-term customers because of their high-quality products at a really low price.  To add to the list of her worries, Jenny received a note to come to a private meeting in a nearby cafà © with Bea Wing, Limaha’s Internal Auditor. The meeting had been really stressful, as the topic was Teddy B’s alleged recent romantic interest with Jenny. Teddy has been sending Jenny many gifts and invitations to dinners since the start of the year, and they had gone to a few dates. Jenny, however, just treated their relationship as platonic, and concluded that nothing can come out of their business meetings. Bea however would not believe any of it. Bea had been married to Teddy B for three years. Sadly, a gap in their relationship has formed due to their busy schedules. She noticed her husband’s special attention to Jenny, and thought that a possible divorce could be coming to her soon if Jenny continues to â€Å"lead him on† with her business partnerships. Bea thinks that this new materials supplying contract could be the last straw. She later vowed, that if Jenny makes one wrong move on choosing her husband and destroy her marriage, she would definitely destroy her life. Jenny was visibly shaken, given that Bea really has the power to do so, with a few alterations on her department’s financial statement, and some words with Board of Directors regarding her process of choosing the material suppliers. Jenny really has a lot riding in this decision. The company\ profits, the production employees, her personal relationships, her co-workers, and her own job are at stake in this one important decision of choosing the supplier of porcelain for the No Pressure toilet bowl model. She could not afford to lose her job now, given that it is the only way for her to pay for the medical bills of her five dogs in the hospital. This one decision could make  or break her life. Even more so, she’s not even sure if it is right. What do you think would be the best action to take?

Why Have Strategic Alliances Grown in Popularity?

Why Have Strategic Alliances Grown in Popularity? Who gains from strategic alliances? â€Å"Google and Lycos Europe Announce Strategic Alliance† (Google press center, 2003), â€Å"Bayer Healthcare and Intendis announce strategic alliance† (Wayne and Montville, 2007), â€Å"Fiat and Chrysler Announce Strategic Alliance† (Car News Gluckman and Kurcezski, 2009), â€Å"City Bank and American Express announce strategic alliance† (Dhaka, 2009). Alliances have become increasingly popular. Over the past years the number of firms forming strategic alliances has risen constantly. â€Å"According to Securities Data Corporation, the number of alliances has increased about 25% per year for the last decade.† In fact some eight out of ten electronics companies now have alliances or are negotiating new ones (Kolasky 1997). The above listed examples show that the trend of forming alliances not only concerns the electronics companies but all business sectors. This essay will critically evaluate on the basis of various examples why strategic alliances have grown in popularity and who gains. Therefore, it is necessary to understand what strategic alliances are and in which types they can appear. A uniform definition of strategic alliances does not exist. Porter (1990, p. ) defines strategic alliances as â€Å"long-term agreements between firms that go beyond normal market transactions but fall short of merger.† According to Dussauge and Garrette (1999, p. ) alliances can be defined as â€Å"a cooperative agreement or association between two or more independent enterprises, which will manage one specific project, with a determined duration †¦ in order to improve their competences. It is constituted to allow its partners to pool resources and coordinate efforts †¦ to achieve results that neither could obtain by acting alone. The key parameters surrounding alliances are opportunism, necessity and speed.† All in all alliances are partnerships, in which merit is combined in order to achieve a mutual goal and to increase sales volume without bearing all the risks. As there are many ways to define strategic alliances there are also many ways of classifying them. To tie in with Dussauge and Garrette (1999) strategic alliances can be divided into partnerships between non-competing firms and alliances between competitors, which are specified in the following. Partnerships between non-competing firms are relationships between companies from different industries, which therefore are not in direct competition with each other. They implicate international expansion joint venture, vertical partnerships and cross-industry agreements. International expansion joint venture opens a new market to the foreign partner and offers the local partner a product to distribute, e.g. Renault and Diesel Naciona, SA (DINA). Vertical partnership is collaboration at two successive working stages within the same production process, e.g. McDonalds and Coca Cola. Cooperations between completely different industries (cross-industry agreements) aspire the diversification of t he activities of companies through a leverage of their abilities, e.g. Philips and DuPont de Nemours produced surface coatings for data storage. Alliances between competitors are divided into three categories, which are shared-supply alliances, quasi-concentration alliances and complementary alliances. Within shared-supply alliances rivals come together to share elements when the display for a particular production process is much greater than for the whole product. The products remain within each company, e.g. Volkswagen and Renault produced jointly automatic gear boxes. In a quasi-concentration alliance just one common product is developed, produced and marketed by all allies, e.g. the collaboration of British Aerospace, DASA and Alenia in the case of the Tornado fighter plane. In the event of complementary alliances a product produced by one company is marketed with the help of the distribution network of another company, e.g. the distribution of Mitsubishi cars by Chrysler. Strategic alliances have gained popularity across many industries. The typification of alliances mentioned above show that alliances are not industry specific, but mostly cross-sectoral. They include amongst others automobile, pharmaceutical and aerospace industries. The reasons for the growing popularity of strategic alliances are quite evident. According to Segal-Horn and Faulkner (1999) one of the primary drivers of strategic alliances is the growing globalisation and regionalisation of markets. Several forces that resulted from the globalisation make the strategy of alliances very important. â€Å"The steady reduction of trade barriers has led to the dramatic growth of cross-border cooperation between companies† (Segal-Horn and Faulkner, 1999, p. 205). The blurring of industry boundaries forces companies to face new rivals. Alliances can provide the companies with capabilities that they need to front global competitors. â€Å"Alliances can provide firms with many benefits such as access to new knowledge, complementary resources, new markets and new technologiesto learn, exploit economies of scale and scope, share risks and outsource various activities along the value chain.† (Gulati et al. 2000 cited in Segal-Horn 2004, p. ) Gulati ´s statement shows that strategic alliances can offer many opportunities and advantages. In respect to technology development the companies can learn from each other as there is an exchange and sharing of technologies, know-how and expertise. This expertise and technology sharing allows the companies to achieve faster the joint aims. To cite Wagonor (2001) manager of GM, â€Å"leveraging on someone who does it better allows you to get there faster.† Canon and HP shared their technologies in copier business. Canon developed the technology for toner and toner cartridges and HP developed the software and computer chips to operate the cartridges (Acredula, 2001). Concerning the market development collaboration can facilitate international expansion and the companies can benefit from a faster entry to new markets. In the case of the alliance between Coca-Cola and Proctor and Gamble (PG), Coca-Cola benefited from a faster entry into the snack and non-carbonated beverage market (Acredula 2001). An alliance partner can also help a company that enters a foreign market with local knowledge, logistics and domestic behaviour as well as with the governmental requirements. Another advantage that an alliance offers the companies is maintenance of the market position and production at lowest cost locations which leads to a very important advantage, cost reduction. Allies in cooperation can for example share costs for advertising and marketing as well as the costs for research and development (RD). In the case of failure the partners of an alliance share the risk as it is spread between all allies and can therefore minimize their damage and losses. This makes the companies more willing to take a risk as they would be alone. Finally, the shrinking product life cycle which cause growing pressure for innovation and growth has forced companies to look outside their own borders for new ideas (Bannerman, 2005). To sum up, strategic alliances allow firms to share risks and resources, gain knowledge and technology, expand the existing product base, and obtain access to new markets. The named advantages of strategic alliances can help companies to keep pace with increasingly complex technologies and constantly changing global markets (Kolasky, 1997). Forming alliances seems to be a useful tool to adopt to the changing market conditions and to stay competitive in a global business world. According to Johnson and Scholes (2008) enterprises sometimes cannot cope with increasingly complex environments only with interior resources and competences. They may see the need to obtain materials, skills, innovation, finance or access to markets through other cooperation s. A single firm is unlikely to possess all the resources and capabilities to achieve global competitiveness† (Dussauge and Garrette 1999, p.). Collaboration is often necessary for the survival and growth of a company. Alliances are a useful strategy to pool competences, technology know-how, skills and resources together to create a new unit (De Wit and Meyer, 1998). Toshiba believes that â€Å"a sing le company cannot dominate any technology or business by itself†. That is why Toshiba chose the strategy of developing relationships with different partners (e.g. IBM, Siemens, GE, Ericsson, Microsoft, Samsung) for different technologies which helped the company to become one of the leading players in the global electronics industry. Toshiba is successful with that strategy because of a thorough alliance partner selection. Toshiba has chosen Apple Computers as a partner to develop multimedia computer. Toshibas manufacturing expertise combined with Apples software technology was an achievement because the alliance allowed both companies to gain from each others competences (Kotelnikov, 2001). However, not only companies come off as winners from strategic alliances but also suppliers, employees, consumers, the government as well as shareholders of the allied companies. It is obvious that companies gain higher sales and therefore higher profits, e.g. the collective revenue for the partnership of the Star Alliance is at more than $63 billion. Furthermore, suppliers gain new clients. The increasing number of clients leads to more orders that in turn lead to more turnovers and more profit. The exchange of know-how and expertise mentioned before benefit the employees. The special knowledge makes them more employable and can assure a safer workplace. As companies are able to produce their products at lowest cost locations, reduce costs and diversify their product range consumers can profit from a wider range of products to more favourable prices. The increasing consumptions and more exports than imports lead to a higher Gross National Product (GNP) in the country of the producin g company. As a positive side-effect the shareholders benefit from higher dividends because increased sales force leads to higher turnover and higher share prices (Acredula, 2001). The last two paragraphs show that strategic alliances present several potentially beneficial advantages. However, alliances also have been criticised. Their high failure rates – half of the alliances fail show the other side of the coin (Acredula, 2001 b). Some organisations may only have one option – namely going it alone. This can be in the case of â€Å"working in a field which is breaking new ground or where there are no other suitable partners available† (Johnson and Scholes, 1999, p. ). The risk of exposing competences and technical know-how to partners who can become future competitors and disputes as well as issues that result from working with other partners, sharing of profits and advantages, less autonomy and control are also significant points that have to be considered. For example, one partner may go into an alliance for short term learning gain, whereas the other partner may see the alliance as more strategic, long term and replacing one area of i ts value chain. Dutch KLM and Alitalia could not avoid the failure of their full merger as partners compatibility did not exist and Alitalia did not come up with arranged expectations. Like most alliances they have failed due to differing objectives or motives of the partners (Witt and Mayer 1998). The companies have to be aware that alliances require a clear strategy and hard work. Careful planning like a clear definition of core competencies, goals and objectives as well as a limitation of the partners role and relationship and a timeline – a deal structure with an exit plan are essential to eliminate or rather to avoid disadvantages as well as to succeed. â€Å"According to a survey of 455 CEOs, the most important factor in designing a strategic alliance is the selection of the right partner (chosen by 75% of the CEOs)† (Holohan, 1998). But one has also have to go beyond the visible peak of the iceberg and consider the main fundamentals of a successful alliance including communication, transparency and trust (Johnson, 2005). Although, alliances are often criticised for being a slower form of development and despite the high failure rate the constant growth of alliances will definitely continue in the future (Johnson and Scholes, 1999). References De Wit, B. and Meyer R.J.H. (1998), Strategy – Process, Content, Context: An International Perspective (2nd edn), London: International Thomson Publishing Dussauge, P. and Garrette, B. (1999), Cooperative Strategy: Competing successfully through strategic alliances, Chichester: John Wiley and Sons Inc. Johnson, G., Scholes, K., Whittington, R. (2008), Exploring Corporate Strategy, Text and Cases (8th edn), London: FT Prentice Hall Porter, M. E. (1998), The competitive advantage of nations: with a new introduction by the author, London: Macmillan Press LTD Segal-Horn, S. (2004), The Strategy Reader (2nd edn)., London: Blackwell Publishing, , p 355-366. Segal-Horn, S. and Faulkner, D. (1999), The Dynamics of International Strategy, London: Thomson Business Press, , p 205-236. Aarons, R. (no date) ‘Ten Reasons to Create a Strategic Alliance, [online] Available from URL: http://www.1000ventures.com/business_guide/strategic_alliances_main.html (accessed 10 November 2009). Acredula Newsletter (2001) `Strategic Alliances Gain Popularity Over Mergers and Acquisitions`, August 2001, Vol. II No.9, [online] Available from URL: http://www.bricker.com/Publications/articles/523.pdf (accessed 14 November 2009) Bannerman, P. (2005), `Strategic Alliances in Education and Training Services ,A Literature Review`, Joan Spiller CORDS Pty Ltd., Australian Graduate School of Management, The University of NSW and the University of Sydney , May 2005, [online] Available from URL: http://www.aei.gov.au/AEI/MIP/ItemsOfInterest/05Interest26b_pdf.pdf Car news Gluckman, D. and Kurczewski, N. (2009), `Fiat and chrysler announce strategic alliance`, January 2009, [online] Available from URL: http://www.caranddriver.com/news/car/09q1/fiat_and_chrysler_announce_strategic_alliance-car_news, accessed on 12 November 2009. Dhaka (2009), `City Bank and American Express announce strategic alliance`, 7 November 2009, [online] Available from URL: http://home3.americanexpress.com/corp/pc/2009/citybank.asp, accessed on 15 November 2009. Google press center (2003), `Google and Lycos Europe Announce Strategic Alliance`, 5 June 2003, Mountain view, California/Gà ¼tersloh, Germany, [online] Available from URL: http://www.google.com/press/pressrel/lycos_de.html, accessed on 12 November 2009. Holohan, M. Paul (1998), `Business alliances: how to find a good partner`,International Journal of Business Performance Management 1998, Vol. 1, No.1, pp.79 – 89, [online] Available from URL: http://www.inderscience.com/search/index.php?action=recordrec_id=4546prevQuery=ps=10m=or Johnson, L. C. (2005) ‘Understanding the Role of Cross-Sector Strategic Alliances in The Age of corporate social responsibility, 12 April 2005, p47-55, [online] Available from URL: http://fletcher.tufts.edu/research/2005/Johnson.pdf, accessed on 10 November 2009 Kolasky, J., William Jr. (1997), `Antitrust enforcement guidelines for strategic alliances`, presented at the Federal Trade Commissions, Hearings on Joint Ventures, Washington, D.C. Kotelnikov, V. (2001) ‘Strategic Alliances: Why and how to build them, [online] Available from URL: http://www.1000ventures.com/business_guide/strategic_alliances_main.html accessed on 10 November 2009 Wayne and Montville (2007), `Bayer healthcare and intendis announce strategic alliance to co promote yaz drospirenoneethinyl estradiol for treatment of moderate acne`, 7 May 2007, [online] Available from URL: http://www.intendis.com/scripts/pages/en/press_amp_media/news/bayer_healthcare_and_intendis_announce_strategic_alliance_to_copromote_yaz_drospirenoneethinyl_estradiol_for_treatment_of_moderate_acne.php, accessed on 12 November 2009. Acredula (2001), Newsletter,  ´Not All Strategic Alliances Are Successful ´, September 2001, Vol. II No. 10, [online] Available from URL: http://www.bricker.com/publications/articles/528.pdf accessed on 14 November 2009 Cartwright, S., Cooper, C. L. (1996) Managing mergers, acquisitions and strategic alliances: integrating people, 2nd edn, Butterworth-Heinemann, Oxford Jarillo, J. C. (1995), Strategic networks: creating the borderless organization, Butterworth-Heinemann, Oxford. Velasquez, M. G. (2002) Business Ethics – Concepts and Cases, 5th edn, Prentice Hall, London. [emailprotected], University of Pennsylvania (2008) `Thought Leaders II: Collaborating To Compete: The Rise of Coopetition and Strategic Alliances, March 2008, http://executiveeducation.wharton.upenn.edu/ebuzz/0803/thoughtleaders2.cfm, accessed on 10 November 2009. Segmentation: E-business market Segmentation: E-business market 1.0 Introduction This report will cover some outlines of segmentation and how to target the potential market for our new E-business in the market it is important that we understand what kind of requirements there are for effective segmentation. I would try to compare and contrast some of the important points give some examples. Also to keep our position safe in market and to keep running a successful business first we need to consider different segmentation processes and then I would define the business model according to our E-Business. 1.2 Identify the target markets for Complete Training Solutions intended expansion. The school will need to consider the demographic, geographical, psychographic, and consumer characteristics of there identified markets. For that school need to understand the market segments which are as follows. 2.0 What are the market segments are? Market segmentation may be defined as Jobber says that â€Å"the identification of individuals or organistaions with similar characteristics that have significant implications for the determination of marketing strategy†. â€Å"Where segmentation is the first and one of the most important steps† (Yan, 2008). Where as according to Lancaster Reynolds market segmentation is defined as â€Å"the process of breaking down the total market for a product or service into distinct sub-groups or segments where each segment may conceivably represent a separate target market to be reached with a distinctive marketing mix. 2.1 Market segmentation A segment is a unique group of customers or potential customer who share some kind of common characteristic that make them different from other groups. Proctor thinks that different segments may have different needs, they may ask for different versions of the same product, pay different prices, buy in different places and they may be reached by different media. Every one has the own opinion and own choices. It is very important for us to keep a healthy relationship with the customers and to do this they need to understand their customers demand. According to Proctor in consumer markets customers and prospective customers can be grouped together or segmented by attitude, lifestyle, age, gender, stage in the family, lifecycle, job types, level of earnings and many others relevant variables. These things should be kept in mind whenever introducing any new brand because if we want to maintain our image in the market then we need to fully understands the logic of customers and their purchasing behaviours. It is very important for us to identify what each segment wants, what it can afford, whether it is loyal to a particular competitor and how it might respond to an offer is vital information. As mentioned by Proctor that market segmentation and accurate targeting keeps a firm close to the market. It reduces waste, finds the best customers and helps to keep them satisfied. Segmentation is very useful tool. But it is necessary for us to understand each and every sub-group in order to get the positive result from customers and to compete with competitors in the market. As mentioned by Croft the methods of separating the market according to similarities that exist among the various subgroups within the market. Characteristics, needs and desires may be the common similarities. Market segmentation comes about as a result of the observation that all potential users of a product are not alike, and that the same general appeal will not interest all prospects. Therefore, it is essential to develop different marketing tactics to effectively cover the entire market for a particular product. There are four basic market segmentation strategies: behaviour segmentation, demographic, geographic, and physiographic segmentation. 2.2 Demographic segmentation Involves dividing the market on the basis of statistical differences in personal characteristics, such as age, gender, race, income, life stage, occupation, and education level (Anon 2002) We could focus on customers age because user needs and wants change with their age although they still want to learn the same types of courses. In order to introduce the new ideas in market and we should look at the design of the courses and what will be the learning outcomes we could meet the user demands of different age group. Income is another popular basis of segmentation. Customers will be more attractive towards the less income. We need to understand this point that in marketing the courses that appeal directly to the customer is relatively low prices. So therefore other variables of demographic are as important as mentioned above and they should not be neglected. 2.3 Psychographic segmentation It is based on the assumption that the types of products and brands an individual purchases will reflect that person personality and patterns of living. Generally to promote the product marketers are using celebrities, such as football team. If we use this technique for her new courses then we could create a big image in front of users. As it mentioned in the definition that every one has different life style, they have there own opinions but it could be influenced by other people personalities. This is benefit for us because for example if David Becham is learning the team building strategies from our institute then the user influencing his fans to join in the same course. 2.4 Geographic segmentation Lancaster Reynolds said that geographic is consists of dividing a country into regions that normally represent an individual sales persons territory. This is mostly suitable for broad companies and these massive regions are then broken down into areas with separate regional manager controlling salespeople in distinct area. This will help only if we expand our company our institute international, so far there is need of geographic segmentation. The geographic segmentation method is useful where there are geographic locations differences in consumption patterns and preferences but in our case we need to think about that because our institute is more about online courses so we have to consider about that. 2.5 Behavioural segmentation As stated by Lancaster and Reynolds behavioural segmentation is based on actual customers behaviour towards products. It has the advantages of using variables that are closely related to the product itself. Such as: brand loyalty, benefits sought, occasions (holidays, events which stimulate point for marketing) etc. As Lancaster Reynolds stated that the customers that can be divided into number of groups according to their loyalty, or their propensity to repurchase brand again is called brand loyality. Actually we have to think about if we will provide the those learning facilities are those are enough for the learner requirement with that they can bring some more students for the reappearing in the same courses or tell others to participate in those courses those are good and according to the your standards this is some sort of the advertisement when any costumer tell other customer for the same product just we need to think about if, if the user doesnt like our learning style then what will be our next plan to satisfied the learner. 3.0 Effective segmentation The needs of customers should be central to all business decision making so therefore Effective segmentation can be achieved by solving the problems of users. The major dimensions are price, service, product and quality for example an image of institute. Therefore it is necessary to identify all the requirements of user so realistic segments could be targeted. Kotler said that, â€Å"A customer orientation toward marketing holds that success will come to organizations that best determine the perceptions, needs, and wants of target markets and satisfy them through the design, communication, pricing, and delivery of appropriate and competitive viable offerings†. According to Xu, Jianfeng â€Å"An accurate and effective segmentation technique is the basis of the ideal dynamic heart modeling†. One author state that effective segmentation is about customer needs, demands and other is telling the importance of effective segmentation. Each segment should be evaluated in terms of its overall size, projected rate of growth, actual and potential competition and customer needs. According to the targets we need to decide which criteria is appropriate for assessing different bases. 3.1 Measurable According to Recklies it has to be possible to determine the values of the variables used for segmentation with justifiable efforts. This is important especially for demographic and geographic variables. For an organisation with direct sales the own customer database could deliver valuable information on buying behaviour (frequency, volume, product groups, mode of payment etc. 3.2 Accessibility Lancaster Reynolds researched that accessibility base used should ideally lead to the company being able to reach selected market targets with their individual marketing efforts. 3.3 Validity Reynolds and Lancaster mentioned the extent to which the base is directly associated with the differences in needs and wants between the different segments. Given that segmentation is essentially concerned with identifying groups with different needs and wants, it is vital that the segmentation base is meaningful and that different preferences or needs show clear variations in market behaviour and response to individually designed marketing mixes. 3.4 Substantial According to Lancaster Reynolds substantial is the base used which lead to segments which are sufficiently enormous to economically and practically worthwhile serving as discrete market targets with a distinctive marketing mix. If we need to make segmentation effective it is important that we know that where and who we targeting. Segmentation is the basis for developing targeted and effective marketing plans. 4.0 Targeting Lancaster Reynolds mentioned that after market has been separated into its segments, the marketer will select a segment or series of segments and target them. Each segment has different tastes and demands unique marketing mix in order to make the product or service more attractive to those customers who occupy that market segment. The process of manipulating the marketing mix in terms of differentiating products, methods of communication and other marketing variables is known as ‘target marketing. After the process of segmentation the next step is for us to decide how it is going to target these particular group(s). There are three options Undifferentiated marketing Differentiated marketing strategy Concentrated Marketing We should use differentiated marketing because we can use several segments and develop distinct courses with separate mix strategies at the varying groups. Mr Jobber stated that â€Å"When market segmentation reveals several potential targets, specific marketing mixes can be developed o appeal to all or some of the segments†. As Siklos and Abel says that â€Å"Thegiving inflation targeting an additional credibilityboost many emerging markets†. Comparing these two definitions of different authors its becoming noticeable that targets play an important roll to achieve goals. It would allow us to identify specific customers groups with different needs and wants and also the unfilled gaps in a market can be apprised and then satisfied through unique product or promotional offering (Lancaster Reynolds 1999). Target marketing can thus be said to be the process of identifying market segments that will be the most likely purchasers of a companys products, and devising inventive marketing approaches to suit these specifically distinguished needs (Lancaster Reynolds 1999). After segmentation process has taken place as Lancaster and Reynolds mentioned that each segment should be identified and must be assessed in order to decide whether or not it is worthwhile serving as a potentially profitable target market with its own distinctive marketing mix. Where there is good sales and profit potential the favourable attributes of a target will include segments. If competition is not too intense and where the segment might have some previously identified requirements we should able to serve them. 5.0 Mix marketing As mentioned by Lancaster and Reynolds that the marketing mix describe the functional aspects of marketing over which the company has control. This includes what E Jerome McCarthy dubbed the ‘four Ps in 1960, namely, Product, Price, Promotion and Place. In addition to these four Ps, is sometimes added a fifth P People, which includes the people who mainly carry out the function of marketing and who interface with customers. These have been described as the key elements of the marketing function. There are two further Ps that specially relate to the service industry because of its tangible nature. These are Process and Physical evidence. These are called the seven Ps of service marketing. However we should understand the notions of four Ps which are still prevails in marketing litre. The elements of marketing mix are all related in terms of how they combine in the marketing planning process. Lancaster Reynolds pointed out that it is the skill of marketing management to ensure that the combination chosen is a successful one. â€Å"Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the four Ps (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation† (Wakeham, Maurice 2004). According to these authors we can see that with marketing mix we could raise the strong relationship with users and with the concept of 4 Ps we can identified and evaluate the segmentation. Lets expand on these 4 Ps and see how we can link them with our new online learning facilities of Team Building, Assertiveness, Coaching Skills and Delegation Skills for the Busy Professional. Mission statement draft: A learning experience that prepare students to contribute in a dynamic, global, and diverse business environment. Our mission is to provide training to all level of the users who ever is connected with their business, Including team building, assertiveness, coaching skill and delegation skill for the busy professionals. Objectives Aim Our school of intelligent learners is for the users who wants to build up there extra qualities for to compete the new era requirements. And our aim is to provide them up to date training which is purely concerned for the business levels. Our school is one of the best schools in Bradford. Currently we are struggling for more students that is why we are moving online and we will provide online courses for the relevant business. That was the our main reason to be online but there is one more reason to be online is that before we were enable to mark the global market now we can mark the global market by choosing online learning facilities now we can provide our service across the glob where ever any one and any type of user can access us and learn what ever they want from our main courses. We will provide online video and audio conferencing which is the solution to save the cost of the booking hotels and halls. Our main concern is to think about the user from different back ground from any part of the world we can arrange there course in any language. Our basic and main aim is to provide them solution for their problems. Value proposition: For the learners satisfaction school has to think about the language, course compatibility, learning facilities for the disable people which we dont have at the moment so we have to concerned about those problems and we have to satisfy the learner needs by that as a distance training provider we will have to save their time and they can chose there own learning style and they can manage their staff as possible as they want they can call more people if they want they can organize big halls for more people and they can provide the requirements for the disable peoples as well by using the our video and audio libraries. Product and services: The school will provide Team Building, Assertiveness, Coaching Skills and Delegation Skills for the Busy Professional. That will be a complete training for the bingers as well as for the expert. Expert can learn new techniques and binger can develop some skill too for the requirements of the new era. School will also provide some extra courses as well whoever will join the school for instance, web development in visual basic oracle it is good for the companies for there advertisement and for account as well. Learning on internet is the best learning style then old time styles you can learn while sitting at home at your own pace. The school will provide you the services of all the documentation and applications with which the students and companies can enable to access the schools resources. Business models: There could have been taken several attempts to categorize all the business models emerging with the coming new economy in order to understand how e-companies are making money or not making money. Some of are the company see there business model highly exposed such as the reverse action model of Priceline or online grocery model of shield. But still, is at all so clear so far? For instance, ebay.com might be typical of an Agora B-web like in Chicago but all the same as ebay.com and the main function is to be a online merchandiser. All of them have the same object but the different perspectives. Is there any better or could be worse way to explain or justify the business models? Are those comparing with each other or allowing comparisons? Do they help customer to categories the different actors in the same category, for instance online grocery shop? Do they explain why some of them benefits from the financial figures? Nowadays new business models do not finish emerging in electronic c ommerce and can become a major stake in the e-business game ((Maitre and Aladjidi (1999), Kalakota (1999)). It is even possible to patent them in some countries (Pavento (1999)! Research issue is important to understand the new business for to helping to design but not covered so well until now. E-business modelling has similar as to enterprise modelling in general. Modelling helps the companies to develop their business visions and strategies, redesign and align business to operations, share knowledge about the business and its vision and ensure the acceptance of business decisions through committing stakeholders to the decisions made (Persson, Stirna , 2001). A business model is nothing else than the architecture of a firm and its network of partners for creating, marketing and delivering value and relationship capital to one or several segments of customers in order to generate profitable and sustainable revenue streams. The E-Business Model framework is therefore divided into four principal components. The products and services a company offers, representing an ample value to a target customer (value proposition), and for which he is eager to pay. The relationship assets the firm creates and maintains with the customer, in order to suit him and to generate sustainable revenues. The communications and the network of partners that is necessary in order to create a good customer relationship. And last, but not least, The financial aspects that can be found throughout the three previous components, such as cost and revenue structures. If we think in depth how the school is related to the business models and how it will work to generate the more revenue. Basically the intelligent learners is associated with several business models. The main models include business-to-business (B2B) and business-to-consumer (B2C). B2B consists of companies and school doing a business with each other, whereas B2C involves selling directly to the end consumer (students). When intelligent learners first began, the B2C model was first to emerge. B2B transactions were more complex and came now. Conclusion: some of the benefits associated with online intelligent learners are include the availability of information 24/7. Students and companies can log onto the Internet and learn about products, as well as purchase them, at any hour. Intelligent learners can also save money because of a reduced need for a sales force. Overall, intelligent learners can help you to expand from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive and offers a greater sense of accountability for advertisers.

The crying game Essay -- essays research papers fc

 ¡Ã‚ §Texts both inform us of the social identities available to us, and problematize them; both police our social selves and subvert them. ¡Ã‚ ¨ Both texts, The Crying Game by Neil Jordan and Loaded by Christos Tsiolkas, use characters within the discourse to project social identities that have been problematized due to social constraints. Throughout this essay, I will focus on sexuality, as this type of social identity has been depicted as a central theme in both texts. The characters from the texts work to, police and subvert their own sexual identities within their social milieu.  ¡Ã‚ §To claim an identity as a homosexual is to claim a place in a system of social regulation ¡Ã‚ ¨ (Connell & Dowsett, 1992). I would firstly like to establish the fact that homosexuality, in its most general sense, has been argued to have been socially constructed, therefore sexuality, in this case homosexuality, has to be considered a form of social identity. I support this with Freud ¡Ã‚ ¦s theory that sexuality is a result of social processes whether it be within the family, cultural, class etc., all such processes assist in forming a particular sexual identity,  ¡Ã‚ § sexualities are not received as a package ¡K.is arrived at by a highly variable and observable process of construction, not by an  ¡Ã‚ ¥unfolding ¡Ã‚ ¦ of the natural; and that social process is deeply implicated into this construction. ¡Ã‚ ¨ (Connell & Dowsett, 1992). The Crying Game and Loaded, exhibit sexual identities yet in different ways.  ¡Ã‚ §Liberal Humanism ¡Ã‚ ¨ was concerned with universal humanism which tended to homogenise various types of gays and lesbians. It was  ¡Ã‚ §Identity Politics ¡Ã‚ ¨, which was bench- marked in western countries throughout the 1960 ¡Ã‚ ¦s, that appealed to Liberal Humanism and saw that everybody had a right to express themselves and their identities. It was this recognition that distinguished identities within the  ¡Ã‚ §homosexual identity ¡Ã‚ ¨. The increase of sexual personae, diversified drag queens, dykes, macho gays, and from The Crying Game, transvestites. Throughout the novel Loaded, These diversities of homosexual identities were captured. The central character, Ari, repeatedly makes the distinction between these identities and refuses to be homogenised into such a broad identity,  ¡Ã‚ §I hate the word gay. I hate the word homosexual. ¡Ã‚ ¨ Ari would be defined as... ...eks. ¡Ã‚ ¨ Ari admits that this is because the Greek culture is renowned for their gossip and the fact that he is gay would somehow get back to his family,  ¡Ã‚ §Someone may know a friend of my parents, or know an uncle. Greeks have big mouths and word can get around. ¡Ã‚ ¨ It is this example that shows that relation between a person ¡Ã‚ ¦s sexual identity and cultural identity cannot be separated and thus form a trap. Through examples of identity, ethnicity, sexuality, gender and the body from both the film The Crying Game and the book Loaded, I have endeavoured to reveal how social conventions problematize certain identities. Focusing on sexual identities from both texts, it is seen that characters police their social selves and subvert them using their  ¡Ã‚ §homosexual identity ¡Ã‚ ¨. Bibliography „h Loaded, Christos Tsiolkas, 1998 „h The Crying Game, Neil Jordan, 1992 „h Cultural Studies and the New Humanities, Fuery & Mansfield, 1997 „h Rethinking Sex, Connell & Dowsett, 1992 „h Gender As Seriality: Thinking About Women as a Social Collective, Iris Marion Young, 1997 „h The Internationalization of Gay and Lesbian Identities, Dennis Altman, 1998

Gothic and Feminist Elements of The Yellow Wallpaper -- Feminism Femin

Gothic and Feminist Elements of The Yellow Wallpaper      Ã‚  Ã‚   Charlotte Perkins Gilman's "The Yellow Wallpaper" has been interpreted in many ways over the years. Modernist critics have applied depth psychology to the story and written about the symbolism of sexual repression in the nursery bars, the chained-down bed, and the wallpaper. Genre critics have discussed the story as an example of supernatural gothic fiction, in which a ghost actually haunts the narrator. But most importantly, feminist critics (re)discovered the story in the 1970s and interpreted it as a critique of a society that subjugated women into the role of wife and mother and repressed them so much that all they could ever hope to be was an "angel in the house." Keeping in mind that "The Yellow Wallpaper" can be - and most often is - interpreted as a feminist text in this way, we must also recognize that it holds its own in the Gothic genre. In fact, Eugenia Delamotte claims that "women who just can't seem to get out of the house [are] the most basic subject of Gothic plots" (207). The Gothic has always been and still is a genre that picks up on the concerns of its day. In the same way that postmodern Gothic (Don DeLillo and John Crowley, for example) concerns itself with late twentieth century technological issues, Gilman's Gothic of a century ago was very concerned with the plight of women in American society. When we recognize "The Yellow Wallpaper" as both a feminist treatise and a Gothic text, we can begin drawing conclusions that might not be obvious had we overlooked this dual nature of the story. Gilman's narrator - who appears to be suffering from postpartum depression - has been diagnosed by several male physicians, including her husband, and... ... Gothic and feminist. It is both classically Gothic and an expression of the position Gilman would like to see women achieve in society. This duality is quite powerful. The Gothic trope of concealed objects is what enabled Gilman to best express her feminist views on the status of women in her suffocating society. Her nameless narrator is representative of all American women who have lost their identity to oppressive and unfulfilling domestic roles.    Works Cited Delamotte, Eugenia C. "Male and Female Mysteries in 'The Yellow Wallpaper.'" Legacy. 5.1 (1988): 3-14. Rpt. in Twentieth-Century Literary Criticism. Paula Kepos. 37. Detroit: Gale, 1991. Golden, Catherine. "The Writing of 'The Yellow Wallpaper': A Double Palimpest." Studies in American Fiction. 17.2 (1989): 193-201. Rpt. in Short Story Criticism. David Segal. 13. Detroit: Gale, 1993   

Economic Networkingâ€Exploring Alternatives for Promoting Sustainable De

Economic Networking—Exploring Alternatives for Promoting Sustainable Development in Africa INTRODUCTION The history of European aid intervention in the African, Caribbean and Pacific (ACP) states has traditionally acted to reinforce the hierarchical distinction between the â€Å"developed† and the â€Å"developing† world. The series of Lome Conventions which granted preferential trade agreements between these groups of countries have proved ineffective in encouraging economic sustainability in the ACP states, and although the ACP includes most of the Least Developed Countries (LLDCs) in the world, the agreements have been criticized as being unfair in the global context. Under pressure to negotiate a new ACP-EU agreement that would be consistent with World Trade Organization (WTO) regulations, and improve on the limitations of the previous Lome Conventions, the Cotonou Convention was signed in 2000, after arduous negotiations. Despite this agreement, the future of ACP-EU relations is somewhat vague. Particularly with respect to Africa, this uncertainty leaves room for eva luation of the effectiveness of the past agreements and an objective analysis of the motives behind previous economic ties. Furthermore, by analyzing the problematic history of European aid to Africa, there emerges a basis for shifting away from the neo-colonialist relationships that characterized most of the past agreements, and exploring the benefits of creating alternative partnerships. Ultimately, the possibility of forming partnerships amongst individual ACP countries and between other developing countries is an overlooked idea that should be further explored. A Historical Perspective African economic development is a subject of wide interest. Amongst the ... ...2 October 2003 Kwarteng, Charles O. Africa and the European Challenge. Vermont: Ashgate Publishing Company. 1997. The New Partnership for Africa’s Development. October 2001. Overseas Development Institute. Reshaping European partnerships: what future for the ACP? Meeting September 2003. http://www.odi.org.uk/speeches/edc_2010/meeting_report_17september.html The World Bank Group. World Development Indicators Database: Country Profile Table. 11 March 2004 . The World Bank Group. 2003 World Development Indicators. 11 March 2004. . Economic Community of West African States. About ECOWAS. 11 March 2004. .

Integrating basic skills Essay

Graphing and Social Studies The Rationale Graphing skills are in important tool for participating in adult society. As such, they should be emphasized and integrated into the curriculum. Including a graphing exercise as part of a larger social studies unit is a good way to reinforce math and interpretive skills. A graphing exercise gives the student an opportunity to demonstrate what has been learned in a creative way. Reproducing the information in graphical form also helps the students to see the big picture. It helps them see how different elements relate, and it provides a visual representation of the information that can be more easily remembered. As adults, the students will find that graphs are not solely a mathematical element. Graphs are a way we communicate concepts as well as data. Early integration of this skill into a child’s education can only be beneficial. The Exercise Software and internet sites to assist graphing activities are plentiful. For this exercise, the Create a Graph website (http://nces. ed. gov/nces/kids/graphing/) sponsored by the National Center for Education Statistics will be used. The students have been studying the Plymouth Plantation. This lesson points out that the Pilgrims attained a new sense of freedom, but it was not without hardship. The graphing exercise is designed to reinforce this concept. Before the exercise begins the teacher will run through a brief graphing tutorial. To begin, the students will each receive one of three different assignment sheets. They will later be divided into groups based on which assignment they receive. The students in group one will receive a handout summarizing the information obtained in the part of the lesson called â€Å"Step 2. † Their task will be to construct a graph at the Create a Graph website comparing the speeds of various forms of transportation, present and past, including the Mayflower. A bar chart will be suggested. The students may discuss the project as a group, but each student must complete a chart. The second group will receive a handout summarizing the climatic data obtained in â€Å"Step 3. † They will construct a chart showing the average temperature highs and lows for each month of the year. An area chart will be suggested. The third group will receive a handout describing population levels of colonists and natives in the area in the years 1620-1640. They will be asked to construct charts showing the population distribution (men, women, Native Americans) in the years 1620 and 1640. Pie charts will be suggested. Copies of each graph will be printed for each student in the group. Fonts, colors and labels will be at the discretion of the students, but the students will be asked to keep in mind that their chart must explain the data clearly to someone who might not already be familiar with it. After everyone has completed a chart they will return to groups to discuss their results. The graphs in each group will not be identical, but they should be similar. Each group will then be asked an interpretive question: â€Å"What is your graph telling us? † The answer should be one written sentence. The idea is to present a very concise summary of the information, i. e. â€Å"The population difference between men and women shrunk between 1620 and 1640. † The teacher will choose one or two members of each croup to present their graph, describe the process of making it, and describe the meaning. To reinforce the experience, the students will be asked, as a class a series of follow up questions including the following: – Could we have used different types of graphs to present the data? Why or why not? – Why do we use graphs? – What do the graphs tell you about life on Plymouth? The graphing exercise will help students visualize the data. They can then draw their own conclusions about what the data means. They will gain exposure to the different types of graphs and when it is appropriate to use each. It is also another chance to integrate interactive technology into the students learning experience. The group format will allow students to exchange ideas and develop for themselves a more creative learning experience. As with any group exercise, the job of the teacher is to facilitate interaction and full participation of the students. Sources Bergen County Intermediate School District. (2006). Technology Curriculum Integration Ideas! Retrieved 7/2/2006 from: http://www. remc11. k12. mi. us/bcisd/classres/intideas. htm Brooks, Susan & Byles, Bill. (2006). Idea Starters for using Technology in the Classroom. Retrieved 7/2/2006 from: http://www. internet4classrooms. com/integ_tech_lessons. htm Evans, Janet. (2005). Literacy Moves On: Popular Culture, New Technologies, and Critical Literacy in the Elementary Classroom. New York: Heinemann. Howell, Will C. (1987). Grid and graph it: graphing activities for listening and following directions, grades 4-6. Belmont, Calif. : Fearon Teacher Aids. National Center for Education Statistics. (2006). Students Classroom: Create a Graph. Retrieved 7/2/2006 from: http://nces. ed. gov/nces/kids/graphing/ Starr, Linda. (2003). Technology Integration Ideas that Work. Retrieved 7/2/2006 from: http://www. education-world. com/a_tech/tech/tech176. shtml Ventura, Fred. (2006). Graphing and Computers in Grades 3-5. Retrieved 7/2/2006 from: http://www,venturaes. com/graphing/.

Cgi (Computer Generated Imagery)

Sandra Lewis English 102. 033 Mr. Larsen April 3, 2011 Computer-Generated Imagery Forever Changes The Face Of Film And Television Movies were entirely revolutionized in the 1990s after the release of Toy Story (1995), the first feature length animation made entirely from CGI (computer-generated imagery) to be released. When it came to the drawing boards, productions companies changed the ways they had traditionally made animated movies. Movies made with CGI became easier to produce, more eye appealing, and realistic. The production of movies was entirely renovated.In the world of animation, CGI made the creating and editing of animated movies possible to change a scene in a month rather then a year. Movies have stuck to CGI majority of the time making it the new standard for most viewers, the new type competition between production companies, and the new requirement on resumes for hopeful animators. CGI gave the production of science-fiction movies the possibility to have a realistic feel. The significant differences between CGI and classical hand-drawn animations are not only the obvious; one being done by computer and one is on paper.The biggest difference is time efficiency and believability. A computer-generated image can be done one of two ways: a picture that is hand-drawn and then scanned into a computer or an entirely computer produced image, with a software specially designed for computer made imagery (Abbott, Pg. 91). After this step computer animators can move images around in one thousandth of the time it would take to move a hand-drawn image. Hypothetically meaning that if a hand-drawn scene took you twenty-four hours to move images around, with a CGI it would take twenty-four seconds. That changes the entire playing field when it comes to filmmaking.The ability to go in and out of scenes and move the image or objects not wanted, without distorting the background or surrounding images, is a step that has made CGI animator friendly. The images and s cenes that have been created are easily adjusted to perfection. For example in the television series The Silver Surfer which was a blending of cel and computer-generated imagery, it was possible to move him from one side of the screen to the other without distorting the rest of the image (in scenes that were completely CGI). CGI made thousands of jobs for editors and created a new field of expertise in film.With todays technology in special effects designers have walked a fine line between artist and technician. The increasing use of computer technology for special effects has made them seem more like modern day computer scientists rather then their predecessors. â€Å"Not only does the hardware and software require the highest level of computer expertise to operate, but the technicians must research, develop, and experiment with the technology in order to acquire its desired effects. † (Abbott, pg. 91) An animator today has to know not only how to draw and be creative, but a lso have to know how to do all of this on a computer.Therefore CGI has changed not only the production, but also the hiring and background education needed to become an animator. According to Manovich â€Å"Achieving synthetic realism means attaining two goals-the simulation of the codes of traditional cinematography and the simulation of the perceptual properties of real life objects and environments. (Bostic, Pg. 358) This is no longer just art and design of film, this is computer-programming and engineering at its very best. Movies have entirely been turned around due to the convenience and reality that CGI brings to the table. Never before have we been able to realize such fantastic imagery, blending live action with computer-generated imagery with seamless agility. † (Bostic, pg. 359) There is now a level of difficulty even for professionals in the field of special effects to determine what is reality and what is computer-generated. The imagery we see on TV and in the mo vie theatres has entirely changed what our expectations are when about to watch a movie. If a movie like Godzilla (1954) came out in todays’ world, the likely hood of it being a success is not probable.Watching a rubber suited monster attack a city is not the most eye pleasing special effect. A movie with no special effects doesn’t contain the believable factor. Where as a movie such as Jurassic Park (1993) containing several CGI, is one that brings a realistic feel to the dinosaurs. Humans and creatures/animals interacting with a realistic feel made science fiction movies much more believable. For example, in hit series of movies, Star Wars: Phantom Menace (1999) Jar-Jar Binks, a Gungan that helps Qui-Gon-Jinn and Obi-Wan Kenobi, was completely CGI created and continuously standing near humans.The combination of background, scenery and creatures mixed with humans in outer space was â€Å"mind blowing† cool. The series became one of the most popular of all time. When imagining CGI involving humans and creatures, I think of a creature of social reality as well as a possible creature of science fiction (a hybrid machine). The ability to do this has opened a futuristic and fictional possibility to movies that was never possible. To watch a human on screen mutate, transform, or travel through time and dreams, creates a world that one can only imagine.CGI has turned horror, fantasy, and martial art into a form of hybridized science fiction. According to Abbott In Terminator 2: Judgment day (1991) â€Å"No longer simply the fusion of flesh and a metal endoskeleton, the new terminator was supposedly made of liquid metal able to transform from one shape to another. † (Abbott, Pg 92) Every year fiction movies are becoming more innovative with all the possibilities CGI offers. CGI has brought so much potential to the drawing boards of the movie industry. The industry has been using CGI in majority of movies for the past 15 years since the rel ease of Toy Story.The difference between Toy Story and Toy Story 3 in graphics is hardly noticeable. The biggest differences are within the new TV resolutions and Blu-Ray players. CGI has been some what updated and few glitches have been fixed, but it remains to be as used and as efficient as it was once Pixar mastered it with Toy Story in the mid ‘1990s. A movie such as Avatar, which is widely known for its graphics and unbelievable imagery, is setting new standards for CGI in the world of film. â€Å"After writing this story many years ago, James Cameron discovered that the technology he needed to make it happen did not exist.So, he went out and created it in collaboration with the best effects minds in the business. This is motion capture brought to a new high where every detail of the actors' performances gets preserved in the final CG character as they appear on the screen. Yes, those eyes are no longer dead holes but big and expressive, almost dominating the wide and lo ng alien faces. † (Honeycutt) James Cameron spent several years with highly trained computer-graphic engineers trying to exceed the limits of computer-generated imagery. In the end, after working so hard to bring a new level of realism to CGI, he made billions and broke more CGI barriers.It would be at the most difficulty to argue that CGI has not changed the, expectations that viewers have when entering a movie theater with, the requirements needed to be a successful animator today, the change in production of movies, and the possibilities that producers can bring to the screen. A film without CGI is typically not as good, because all of the films that come out of the cinema as blockbusters include a great amount of CGI and explosions, therefore as an audience we now expect them. Movies, television, and advertisement have been changed with CGI to please the audience and take cinema to a new possible level.Works Cited. Abbott, Stacey. â€Å"Final Frontiers: Computer-Generated Imagery and the Science Fiction Film. â€Å"Science Fiction Studies 33. 1 (2006): 89-108. Academic Search Complete. EBSCO. Web. 4 Apr. 2011. Bostic, Adam I. Automatax: Seeing Cyborg Through the Eyes of Popular Culture, Computer-Generated Imagery, and Contemporary Theory. Leonardo, Vol. 31, No. 5, Sixth Annual New York Digital Salon (1998( pp. 357-361). Jstor. The MIT Press. ND. Honeycutt, Kirk. Avatar-Film Review. Hollywoodreporter. com. THR. ND. WEB. December 10, 2009. Manovich, Lev. The Language of New Media. Cambridge. MA: MIT , 2001

How have cultures from the ‘west’ been represented in the ‘east’ Essay

Fundamentally the term culture means to cultivate but on other hand this word also contains some other meanings and definitions as well. Number of writers and author worked and surveyed on the actual definition of culture and in year 1952 Alfred Kroeber and Clyde has presented approximately 164 defamations of this word â€Å"culture†. If we focus these definitions and research work by our well-known authors then we can came to know the fact that culture is simply the critical review of concepts and definitions that people have. Along with this the fact has also been revealed that culture can be presented and illustrated with three different approaches like the taste in fine arts and humanities is one of the significant ways of defining one’s culture or perspective. Similarly values, goals and attitudes are also used in illustrating the cultural values. (Bryan 1963) Beside above mentioned points the human knowledge , belief and the attitudes are also used in promoting culture as these things has the power and capacity to define the thoughts and ideas of people. Later after finding numerous definition of culture in twentieth century this word emerges out with new concepts as the focus point of anthropology, which means that culture is a word that is actually composed of all the actions and thoughts that is performed by human anywhere in the world and all these behaviors does not have any sort of relation with the genetics. In West, this word has its own meaning as they have their own approaches and thoughts regarding this term, as according to them culture basically defines two things that include the human experience, imaginations and incidents which occurs with them and later they present those things according to their art and used their power of creativity as well. (Alan Bryan 1963) Similarly they illustrated the meaning of culture by presenting the idea that in this entire world there are number of people who have their own way and manners of living and with their own ideas, experience and conditions they define their own meaning of culture as the way of defining culture varies from place to place and from people to people as well. But later after the World War 2 numerous authors reformed the definition of culture and the style they had presented it was also changed and among those authors albeit played a significnat role as in this era his work and ideas are still followed and apprectiated. Besides these above mentioned definition when we go though numerous research paper and studies of different authors from all over the world we came to know the fact that number of artist were born in west side and presented beautiful and unique work that portrayed their thoughts regarding culture and numerous other things. Among these beautiful and talented artist Hansen is a significant name. This man was born in year 1960 in West area where the natural beauty, purity and environment was so attractive that form the early stage this boy started visioning, drawing and portraying his cultural beauty in a marvelous manner. Hansen completed his educational career and returned to homeland in 1990, but during his early days of schooling this young boy started painting in year 1969, after that he went abroad to study mechanical design as well. Later he came back to America and served this country as a technical drawing specialist. Ms Georgian was the lady who impressed Hansen and he want himself to work and serve the idea of culture through his talent and skills of painting and drawing. He has developed his own unique sense of styling which reflects his philosophical mind as well. As time passes this young boy’s skills in promoting culture were notified by numerous people and his professional career started in which he designed numerous spectacular designs in the boating industry. The concept of portraying culture in such manner was so much appreciated by people that the technique of introducing abstract and cubist was later adopted by the artist of East as well. Beside Hansen’s work numerous other artist work and thought are adopted by the people of East. Christians also played a vital role in promoting cultural values and portraying them in such a manner that it was appreciated by the entire world. And among there marvelous work the oldest and the most symbolic thing is the cross sign which is known as the sign of Christian’s faith. The idea of presenting cross sign has played a significant role in numerous other cultures as well. People from different region especially from east side have adopted it as well and defines their own meaning of this symbol. If we go through to the detail and deep knowledge of this cross then we came to know numerous facts regarding it as it was revealed that through ages and centuries people are using and following this cross sign to protect themselves from illness, to have good fortune, and to show their respect to their religion and numerous other things as well. After the great success of promoting culture is such manner numerous other artists has developed countless version of its, which include X-Shaped St. Andrews cross and the T-shaped teau-cross as well. Beside this, the people of Greek have used this symbol in order to represent the four cardinal directions as well or we can say that they tried to represent the four basic elements which include earth, wind, water and fire. Other than this, the people of India have used this symbol as well in order to show the four main directions of heavens. Similarly, the people of Africa has designed cross roads and there concept of it is that these crossroads are places where the world of living and dead meet. In addition with this, numerous Eastern artists used this shaped to promote their cultural jewelry as well. Along with above mentioned things, Eastern people have also discovered new and interesting things in Japan by following the writings of Shakespeare as they had focused the plays of him and started studying the canonical values of his theater and implement the thoughts and ideas in order to promote the cultural things. Similarly, the people of Japan also have a great history in promoting cultural things through different and unique ideas such as the monster is one of the significant thing that Japanese promotes in their culture which was actually the creation of human imagination which resemble numerous things at different points like people, other animals or well –known objects as well. (Kuncaraningrat 1985) The artist of West promote their cultural values and things by numerous ways and among them music is the major source. With the help of unique and different musical instruments they define their thoughts and ideas regarding their culture. All sort of music either rock, pop or slow all were used to promote culture. In addition with these the artist of West also launched numerous sort of games that have music like Krongcong is one of the famous and well-known musical game that was designed in a manner that the music lovers start playing them and the main focus of promoting culture with the help of music will also go on with such innovative discoveries. Similarly along with music, dance is another thing that is used in order to promote culture of West, as it is the best approach of reflecting and showing the diversification of different ethical groups that compose the entire West portion of the world. This technique of promoting culture was adopted by the artist of East as well, as this gave great opportunity to show the traditional and cultural values of one’s states. The people of West also use the source of drama and theaters in order to promote their cultural values, and this technique really works as people form all over the world came to watch such sort of drama that promotes culture and things regarding traditional values. Along with this the people of East represent the culture of West in their region by using the traditional arts things which includes paintings, sculpture and numerous sort of architecture as well. Not only this they also used literature and poetry in order to present the idea and thoughts regarding the culture and traditional values of West. For people who loved food the Eastern group facilitate them by provding and presenting the Western dishes, along with this the more powerful and source that the Eastern people used in order to represent the culture of West in the media, as there is a great number of cinemas within East and these cinemas has played a significant role in spreading every bite of cultural things and cover all the traditional values of the entire West. In previous days, this source did not work as much but at the beginning of year 1980 this platform reaches the peak and concurred the highest level as well. Beside this cinema’s role numerous Eastern artists have played a significant role in order to promote and represent the culture and traditions of West within their country and this medium of representing the culture is very much appreciated by all as in this every age group can find its own interesting things to go for. Other than this, radio network which was formed in year 1945 also played a significant role, especially after 2006 numerous radio channels are launched using Digital Audio Broadcasting and Hybrid system that are also facilitating in promoting the cultural values all over the East. But all these above mentioned approaches had a positive result till political issues do not arise. In early days if we go through the detail representation techniques of promoting and showing culture of West in East we came to know that its result is very much effective as long as it was concerned as the homogenous population things towards mass production. This multiculturalism has worked for a long time in order to show the Western European society. The people of French also liked and welcomed this sort of representation and wrote numerous theories on it and named such things as a class struggle which highlighted the real charm, beauty as well as the weakness, along with this such representation also include ethics, religion and race issues but this thought of promoting culture is no more seen due to numerous political issues. Adams 2006) As now people have the idea that political, cultural, social and economical dialogue projects are addressed but should not be exclusively shown in Muslim countries, beside this according to the political rules the training programs, information of technologies and other things should not be shown and promoted on other side rather than West as this cause great trouble to the citizens of the west. Beside this the global conflict is also one of the major reason of promoting culture and traditional things in such a way, as the people of other country did not have the actual idea or right to promote each other cultural values as by this they often show our cultural things in a wrong manner and this cause big issues. According to a survey and research numerous authors wrote things about politicians idea that they have an idea that assimilation model can’t work longer because he people who are from different state are not like us and they have different skin color, they have other religion whose rules are not applicable on us, as we are not of same group, culture, and we does not have same social and traditional values. Similarly the political rules that are governing West also have the idea that we people are from different type of population and thats why we cant work on same issue with hand in hand as these people are living in a territory which has no political representation and they wants to copy our theories and approaches by promoting our cultural and traditional values. (Adams 2006) In a nut shell, we can conclude our paper that the idea of presenting and promoting culture and traditional values of each other provide us great benefit as by this we can come to know the real concepts and ideas of each other, and this thing also facilitate us in getting new approaches as well but this concept that arises in this era that by doing so we people can face numerous difficulties and political issues is not good for both the citizens of West as well as East so we should cover up such issues and focus on the growth and development of cultural as well as other things which is a great need for all of us.